Textbooks
Online Learning Platforms
Special Initiatives
Trained by thousands of higher education faculty and hundreds of college students to ensure accuracy and academic integrity, the Student Assistant leverages intelligent language models, and exclusive Cengage content, focusing the technology on a specific title within our Cengage portfolio. The AI higher education tool guides students through the process of thinking critically, allowing them to reach the answers without outside assistance.
Our new insights dashboard provides personalized analytics to help you track your students’ learning patterns, identify struggles and enhance engagement. Using data from the Student Assistant, it goes beyond grades to reveal how students study and where they need support. You can analyze trends, review chat logs and address recurring struggles with targeted instruction to improve student outcomes. Coming Fall 2025.
The Student Assistant is expanding to additional courses and platforms and evolving with even more features to enhance learning. Soon, students will be able to use it for both graded and ungraded assignments, save chat logs and access helpful resources like videos. Instructors will have new tools to personalize the experience, including an on/off toggle and access to analytics.
The Student Assistant empowers your students to confidently and independently address learning gaps on their own schedule, reducing the need for additional guidance from you. It only uses trusted Cengage resources — never pulling from external sources on the web — ensuring all content is accurate, private, unbiased and fully aligned with the course materials you assign.
Conveniently embedded within our Cengage platforms, the Student Assistant helps learners connect with key concepts in new and meaningful ways. Available 24/7, it provides personalized, just-in-time feedback and access to resources exactly when they need them.
Get help accessing the Student Assistant in beta or find out when it will be available for your course.
Find out about opportunities to participate in AI research to help Cengage create the next generation of educational resources.
Available now:
Coming soon:
Available now:
Coming soon:
Coming soon:
Marketing Research
Consumer Behavior
Principles of Marketing
Advertising
Other Marketing Topics
Marketing Management
Digital & Social Media Marketing
Coming soon:
Available now:
Coming soon:
Introductory Psychology
Lifespan/Human Development
"Students can receive immediate and personalized feedback from the Student Assistant. Not only does this benefit students, but this will also free up faculty time to focus on more strategic tasks like curriculum development, research and student mentoring."
—Dr. Stephanie Thacker, Associate Professor of Business, University of the Cumberlands
"The Student Assistant is user friendly and adaptive. The bot responded appropriately and in ways that prompt students to deepen their understanding without giving away the answer."
—Lois Mcwhorter, Department Chair for the Hutton School of Business, University of Cumberlands
"I was extremely impressed with the training and evaluation process. The onboarding process was great, and the efforts taken by Cengage to ensure parity in the evaluation process was a good-faith sign of the quality and accuracy of the Student Assistant."
—Dr. Loretta S. Smith, Professor of Management, Arkansas Tech University